Custodios del Agua
National Geographic is a scientific society with a clear educational and informative role. Throughout its history part of the mission has been to use the different storytelling tools at their disposal to make scientific findings, data and results known to the general public.
In this project, Solán de Cabras invites us to discover the origin of mineral water through the eyes and knowledge of a National Geographic Explorer with an expertise in the field of geology. An action whose guiding principle is to discover, from a scientific perspective, the very element of which a human being is composed of for as much as 70%, and without which we cannot live: Water. The expedition takes the viewer to the origins of the aquifer –the maximum exponent of the purity of this element– in the Serranía de Cuenca Natural Park, where we delve into the 3,600-years of history since its formation.
Expedition to the origin of water
Having a National Geographic Explorer as a travel companion is a unique opportunity and experience as she shares with the viewer the keys to understanding the formation of an aquifer, as well as the importance of caring for our natural environment. To help assimilate the data that she presents to the viewer, we chose to communicate in an accessible language and to make use of animated videos throughout the interactive website. This aspect of the experience helps to convey the information to all kinds of audiences, and to better retain some of the data that would otherwise be overlooked or easily forgotten.
On a visual level, the main piece is an interactive web-doc. A site that resembles the audiovisual experience of a graphic adventure; a genre of video game in which the user advances according to a script that is formulated to show the essential aspects of the story, but with the freedom to contemplate without haste the different spaces of the proposed route. A 360º immersive experience for desktop viewing, in which three types of narrative elements coexist: TRANSITIONS, STATIONS and NODES.
The Transition is a 2D video sequence that links one scene to another, and whose point of view is conditioned by the authors of the piece, who created the visual journey for the viewer. The Stations are the spaces at which the viewer arrives after the video sequence; the figure of the Explorer is present in all of them, and invites us to explore the landscape filmed in 360º. The Nodes are a series of marks placed on this environment, buttons that react to the viewer’s cursor, and that are displayed after a double click to show specific information related to the Solán de Cabras aquifer and the Serranía de Cuenca Natural Park.
Committed to nature
In order to get the message to a wide audience, we combined the dissemination of content through National Geographic’s own networks, through those of Solán de Cabras, as well as by amplifying it through other media. This strategy has been a success, allowing us to reach highly qualified audiences related to the content of the campaign. It has also fulfilled the goal of massively publicizing the origins of Solán de Cabras mineral water, as well as its commitment to nature, granting notoriety to the brand and positioning it as a reference in its sector because of its values and commitment to sustainability.