The National Geographic Explorer Javier Corso, embarks on a visual tour of the Costa Brava and the Pyrenees of Girona, to narrate the relationship between the individual and the territory. The land and the sea are elements that consent to our presence, that nurture us in exchange for care and respect; the geography shared by the bottom of the sea and the mountain peaks, as a place of retreat, enjoyment and learning. A privileged environment that invites us to connect with ourselves, artistically and spiritually, and that has continued to fascinate the world since the Greeks arrived in Empúries. For this campaign in collaboration with National Geographic, we focus on the stories of those people who are, at once, the backbone, the fresh breeze and the caretakers of this territory.
As inspiration and conceptual basis for this project we used the poem "L'Empordà" by Joan Maragall, a Catalan author from the Renaixença (Catalan Renaissance) who always showed a strong connection to the territory where he grew up. His verses narrate the love story between a shepherd (the mountain) and a mermaid (the sea) who, meeting halfway, shape a unique region where the best of both worlds coexist.
The project materializes in a specific National Geographic web portal, which brings together the different formats produced for the campaign: a video spot, with the voiceover of Maragall's poem as leitmotiv, that shows us the most emblematic places and trades from both regions; a photographic reportage that addresses the lives of those unique individuals –touched by the northern “Tramuntana” wind– that make up and recharge the territory; and an editorial article written by the photographer and Explorer in charge of the project. All this is broadcast on the National Geographic TV channel, as well as on its various digital media.